Hi, I'm Matt
Braithwaite-Young from Turning Leaf Marketing.
I’m delighted to be hosting Micheal Leander and Suresh Thomas
for this important masterclass.
If you want to make digital marketing simple and effective in 2014 this
could be THE event for you. It's nothing like the "big barn"
conferences you may have attended. And it's the first time you
can learn directly from Michael Leander here in Australia.
the booking buttons above to reveal an EARLY BIRD offer.
Leander gives you clear, insightful and entertaining information.
been working in digital marketing since 1996 (when I built my first
website, for Unilever) so I know my way around digital reasonably well.
But in all this time, I've found Michael is - hands-down - the MOST
digital expert I have ever come across, anywhere in the world!
Leander - different in digital because he goes to different places!
Michael puts himself into places most of us marketeers will never
go, he comes back with the most interesting examples and cases. He
brings you ideas from
cultures you and I are (frankly) unlikely to be in touch with.
can digital marketing in IRAN help you in 2014?
found a bunch of highly skillful digital marketers working away in
Tehran while the rest of us were wondering what was
happening with their nuclear program.
You may be
thinking, "what has Iranian, or Portugese, or Indian marketing got to
do with me?" Well, when it comes the the BIG 5, it doesn't matter where you are in
the world. Digital success knows no boundaries.
you learn something about digital... from INDIA?
also pleased to welcome Suresh Thomas from India. Once again, you would
be pretty rare in Australian Marketing circles if you had learned much
from the Indian digital marketing scene.
when you think about it, where do you think your software is coded?
Where are the consumers? And where's the massive growth in mobile going
on? Where are some of the smartest minds on the planet?
Of course, the answers are INDIA, INDIA, INDIA and INDIA! Suresh has a
few case studies in the area of email personalisation you will love.
INTRODUCING... THE GLOBAL BIG 5
aim of this Masterclass is to filter out "buzzwords" leaving you with a
one-stop dose of the "BIG 5" themes that - when dealt with - are ACTUALLY
WORKING for marketers all around the world.
how do you decide what to pay attention to and what to leave alone?
you said yes to every new marketing technology and idea presented to
you – you’d burn your budget in a quarter, and you’d be no better off.
you don’t want to miss the real opportunities, either.
to catch the important new tools. The digital ideas that actually work.
and opportunities that are proven, effective, efficient and scalable.
And it is
true, after all, that some of the new marketing tools you can use
really ARE fantastic.
what exactly are the BIG 5 ideas you need to master?
Progress, More Sales
combination of real-world knowledge and business understanding was
impressive and he helped us make progress faster than expected. Most
importantly, the project helped us get sales results.
Fun, Clear and Concise
helped bring together all the good ideas and present it in such a way
as to ensure it was motivating, fun, clear and concise.
Plasdene Glass Pak
is one of the most passionate brand marketers. His incredible ability
to draw out the key issues and challenges is uncanny, and he is able to
hit the nail right on the head with his insights and solutions.
Melissa Houghton, Managing
Director, Sustainability at Work
TESTIMONIALS FOR MICHAEL
of the best in Europe
Michael Leander has again
proved himself to be one of the best speakers in Europe.
Marketing Manager, FEDMA, Belgium
I finally understood
finally understood how to structure my marketing so it's automated and
how to reach out to my customers. So many people think they've got
(digital) cracked, but Michael really does have the secret of how to do
it right. Besides that, he’s a very funny guy!
Marketing Director , BJC Power, Belfast, UK
Michael Leander is a true
Marketing Manager, Lindgren & Partners, Sweden