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Welcome to Strategy Standoff, the interactive game where you test your strategy intuition.
Each month, we share case studies from around the world where companies are faced with business-critical decisions. Can you guess which direction they took?
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Read the stories and cast your vote - Was it strategy A or B?
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Whether you get it right or wrong, you'll learn from our experts how it worked out for these companies.​​
Unilever is an old margarine and soap company that grew into one of the world's largest consumer goods companies on the back of one lofty goal: to make its brands famous around the world.
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But as the company embraced a bold new vision to link its brands to social and environmental purposes, it sparked both admiration and skepticism.
From bookish beginnings in the 90s to world domination, Amazon grew because of its wide range and lightning fast delivery. But in 2022, Temu arrived.
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A cheap, direct-from-China seller, Temu served Amazon a strategy conundrum.
In this month's Strategy Standoff, can you guess how Amazon will react to the new competitor syphoning its most valuable asset - it's customers?​
Born in a small red barn in Wisconsin, Trek is now one of the biggest names in bikes.
From top-tier racing bikes to solid beaters for the everyday rider, its history of innovation has kept it at the front of the peloton for decades.
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But with a new technology on the rise, should Trek focus on what it knows works? Or should it innovate in a new category and risk wasting time and money on an untested idea?​
You've probably heard of Fender's famous Stratocaster and Telecaster models, powering rock bangers from the 60s to today.
But by 2015, the US company faced stiff competition from its archrival Gibson and a sea of cheaper-but-good brands like Japan's Yamaha.
To deal with this, Fender hired a hotshot CEO from Disney and set about all sorts of ways to boost their fortunes - including some not so legal methods...
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The one-time saviour of the Swiss watch industry, Swatch Group, is now the proud parent of a stable of icon brands.
But Swatch Group stands at a crossroads as its board battles to stabilise its share price in bleak economic conditions.
With a rich legacy and leading position in the global industry, should Swatch push further into the realm of luxury watches, or widen its appeal with more accessible offerings?
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It's the dawn of a new era for Toyota, the world's largest car company, holding a towering 11% share of the global market and a massive 18% here in Australia.
Toyota has long been a symbol of innovation and efficiency in the automobile world, but as the green revolution of the 21st century unfolds, Toyota needs to make a big decision.
1946 Germany, right after the end of WWII. The nation is in trouble, and families are struggling to put food on the table. Enter Karl and Theo Albrecht, two brothers with a grand vision—to make quality groceries accessible to everyone.
But a brotherly scuffle is about to rapidly change the course of their business.
A charming ice cream shop in Brooklyn turned national sensation, and quickly found itself at a precarious crossroads.
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Did they ride the wave of their surging popularity and rapidly scale? Or tread a more cautious path, potentially missing their opportunity to become the next Ben & Jerry’s?
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